Here is an interesting story ...
Wellbeing Brewing Company of St. Louis, MO introduces non-alcoholic craft beer. Excuse me? Non-alcoholic?
Their story is a fascinating exercise in brand differentiation.
As many craft brewers strive for the highest ABV possible ... with some brands reaching for the End of History (I'm looking at you, Brew Dog) with an ABV of 55% and delivered in the skins of roadkill (no, I am not kidding) ... Jeff Stevens of Wellbeing decided to go a different way.