by Dr Will @ Iconic

Brock Broussard

Recent Posts

Customize Your CRM Tracking the Right Way with Big Data

Posted by Brock Broussard on May 8, 2014 1:47:29 PM

Is your CRM management software giving you too much to work with? Are you overwhelmed with the data you've been given, even if the data itself isn't complex? Not sure where to start with the data that you have?

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Topics: Process, Advice

Managing Data with an Integrated Business Solution

Posted by Brock Broussard on Apr 9, 2014 3:50:49 PM

If your business's processes cover everything from maintaining data consistency to creating and keeping sales reports, you know how challenging data management can be. An integrated business solution can streamline operations across departments, but this kind of system may sound too complicated to deal with on a daily basis, especially in a fast-paced retail environment. New data integration technology can manage some processes automatically, making these systems simpler and more user-friendly -- not to mention profitable in the long run.

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Topics: bottleneck, country club, CRM, mobile POS, Inventory, Retail, POS, customer, big data, technology, High Technology, Advice, point of sale

Advanced CRM: Tracking Customer Preferences

Posted by Brock Broussard on Mar 25, 2014 8:00:50 AM

In our previous Big Data post, we explained why Big Data is good for your club. Knowing your members is the difference between providing “what’s good enough” and giving the best service possible. Today, we’ll talk about exactly how you can gather big data with customer relationship management (CRM) tools and put that information to use through customer service skills.

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Topics: CRM, Service, big data, High Technology, customer service, data collection, country club management

Big Data and the Club Industry

Posted by Brock Broussard on Mar 17, 2014 4:42:11 AM

If you navigate cyberspace on a daily basis, you will have likely come across a web site that claims to use "Big Data" on a daily basis. You were probably left wondering what the big deal with "Big Data" is, too; after all, only the big dogs have the resources to hog all the data they could desire. It's possible that you didn't even know what "Big Data" is in the first place.

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Topics: relationships, customers, country club, Service, data storage, big data, High Technology, Advice, databases

Mobile POS and Security: Restaurants

Posted by Brock Broussard on Mar 13, 2014 4:33:52 AM

Our final post in this series brings us to the topic of data security in restaurants, where, all too often, credit cards go missing, numbers get stored in the wrong place, or both. Not only do you have to keep a vigilant eye on how sensitive data is being handled, but also where it is stored and the strength of the storage’s security. According to Radiant Systems, the cost of a data security breach is enough to disrupt your business, with the credit card brands charging fining you anywhere from $5,000 to $50,000. It happens often enough to scare some would-be restaurant owners away from the idea. Needless to say, it pays to keep everything locked tight and out of sight.

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Topics: mobile POS, Technical, Retail, Process, Advice, data security, restaurant security, identity theft protection

Identifying Your Business's Pinch Points

Posted by Brock Broussard on Mar 10, 2014 3:18:14 AM

Today, we’ll lay down the groundwork for a new blog series that will pinpoint various areas of your country club operation to streamline with technology. Instead of giving pure advice, however, we’ll begin with a few questions to help you discover any weak spots (or “pinch points” as we’d like to call them) in your assessment, and guide your search for the answer after each question.

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Topics: country club, Service, Process, technology, Advice, technology upgrade

5 Ways to Delight Your Customers

Posted by Brock Broussard on Jan 30, 2014 6:00:55 AM

We live in the era of fast and furious transactions, where hype is king and customer service is often lacking. The average retail customer faces frustrations at every turn — no enticing discounts to be had, service coming at a crawling pace (if at all), missing items that were promised to be held in layaway... The list goes on.

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Topics: relationships, customers, country club, Retail, Service, sales, Advice

3 Ways to Stay Current without Getting Pulled Under

Posted by Brock Broussard on Jan 22, 2014 7:00:33 PM

Are you enjoying some success attracting customers to your establishment? Good. You’ll need these cost-effective tips to succeed even more in a world of fast-evolving technology.

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Topics: bottleneck, Retail, POS, Service, waste, customer, technology, High Technology, Advice, point of sale

New Year's Resolutions for Your Country Club

Posted by Brock Broussard on Dec 27, 2013 10:57:38 AM

This post on the Friday before the New Year will center on resolutions some country club managers might entertain for their operation in 2014. These are inspired by various other blog posts on the Country Managers Association of America’s Back of the House blog. If you’re reading this as a country club manager and you haven’t known about the CMAA already, you owe it to your operation to learn more there.

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5 Iconic Christmas Tree Decoration Traditions

Posted by Brock Broussard on Dec 5, 2013 6:55:53 AM

Today, we’ll discover that the Christmas tree is more or less an iconic figure in the lives of people around the world. As people celebrate Christmas for different reasons, their tree decorations reflect their approach and views clearly. If you want to expand your Christmas-tree-decorating horizons, read on!

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Topics: Iconicology, Christmas, Iconic, history, holidays, America

Iconic BMS is dedicated to helping you make your brewery Iconic ... by providing the techniques and technology to improve your operational excellence.

Your brewery is focused, as it should be, on your beer and your customers.  The "business of the brewery" is that set of activities common to all businesses that make your organization effective and efficient.  Improvements in the "business of the brewery" help you improve by freeing resources to focus on what is most important - the Customer ... and the beer!

This blog will cover more than just techniques and technology, though.  Included will be all manner of information that takes a brewery from fantastic to Iconic.

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