It has been our observation that many craft breweries are pretty savvy about using social media to market their breweries. Perhaps that is a self-selecting collection. Those who are good at it survive; those who aren't, well, don't.
Inbound marketing is more than just social media. Modern marketing is all about education and there is a limit to the amount of education available in 140 characters. Let's call it a bandwidth problem.
The main driver of an inbound strategy will be your blog. You may be considering writing a blog (or having one written for you) ... or you may have tried to launch one and gotten bogged down. In any case, you will be interested in this.
We are looking for the best blogs written by craft brewers (let's use the usual definition ... the one that excludes AB InBev, et al). They should be written by the craft brewery staff, but that can sometimes be difficult to ascertain.
The criteria for "best blog" starts as:
- Consistency - it should be updated on a semi-regular basis ... the more regular, the better; the more semi-, well that would be semi-better.
- Quality - blogs are not (supposed) to be grammatically-correct essays (Mrs. Jones would excoriate me for that ...) so quality is not grammar-cop-quality but rather interesting ideas interestingly written.
- Reach - how many followers; how many links
Other criteria? Well, let me know what you think in the comments section. We will get the criteria established and then get a list of nominations ... taking the best off the best we will review them and then have a vote to select the best.
So ... send us (a) your criteria (if they differ from the above) and (b) your list of your favorite blogs. If we get a bunch of blogs in different specific categories then we will make awards by category ... otherwise, there will be just one "best".
Incidentally, did I mention that we have the most awesome brewery management solution imaginable? Well, actually, I can imagine one better ... and that is why we are constantly making Iconic better ... because we can imagine a better system.
If you can as well then we want to hear from you.