by Dr Will @ Iconic

Last Call for Craft Beer?  Not Hardly.

Posted by Will Bralick on Apr 8, 2017 9:16:23 AM

good people brewery and taproom.pngJim Koch wrote an excellent op-ed in the NYT published online yesterday: Is It Last Call for Craft Beer?  We note in passing another article: America’s Retailers Are Closing Stores Faster Than Ever.  

What is happening?

In the latter case, Amazon alone accounts for 53% of online retail growth.  So all other retailers moving online (having apparently finally gotten the message) account for only 47% of the growth.

1200px-El_Con_vacant_storefronts.jpgThe main damage being taken is in the class B and C malls ... our own Irving Mall - once thriving - is in obvious decline.  Note that class A malls are surviving. The key appears to be: "The key is creating the right experience, whether it’s online or off."

Craft breweries are being bought (some would say co-opted) by behemoth beer.  This is a natural consequence of eating into MilCooBud's market (our 6% growth last year in a static beer market came at the expense of MilCooBud).

How to survive?  

Well, the key is creating the right experience ... your taproom is an extension and reflection of your customer base.  MilCooBud will never have that direct 1-to-1 relationship with their customers that you have.  

They will never have your agility nor your creativity.

Contact Iconic

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Topics: craft breweries

Iconic BMS is dedicated to helping you make your brewery Iconic ... by providing the techniques and technology to improve your operational excellence.

Your brewery is focused, as it should be, on your beer and your customers.  The "business of the brewery" is that set of activities common to all businesses that make your organization effective and efficient.  Improvements in the "business of the brewery" help you improve by freeing resources to focus on what is most important - the Customer ... and the beer!

This blog will cover more than just techniques and technology, though.  Included will be all manner of information that takes a brewery from fantastic to Iconic.

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