by Dr Will @ Iconic

Top 4 Club Innovations for 2014

Posted by J. Leigh Bralick on Jan 14, 2014 1:17:45 PM

2014 is in full swing, and it looks to be a big year for club establishments throughout the country. In the news recently, ClubCorp, Inc. announced that it would be undertaking $20M in renovations for 10 of its clubs, designed to make them more appealing to the young professional demographic. Here are the top 4 innovations to keep an eye on this year, as country, city and speciality clubs look to improve the famous club experience for their members.

4. Better Services for Business Professionals

Few things are more annoying than an off-site meeting in a conference room that ranks somewhere between the Jurassic and Neolithic Periods in terms of accessibility options. Look for more clubs to offer integrated charging stations and wi-fi accessibility as improvements to the business meeting experience.

3. Innovations in Food -- Fresh, Local, Creative

Troy Tolbert, Executive Chef at San Luis Obispo Country Club (SLOCC) in California, has taken a new approach in the kitchen by using local sources to bring in the freshest food for his creations. Going local is an innovation that not only supports growers in the area and brings high quality ingredients to diners, but it also gives the club a totally unique flair. Given the great success of Tolbert and SLOCC, more clubs will likely look to adopt this approach to food and beverage in the near future.


2. New Kinds of Clubs

Frisco Gun Club VIP Lounge at the Frisco Gun Club

In coming blog posts we will be looking more closely at a brand new club -- and a brand new kind of club -- in the DFW metroplex, The Frisco Gun Club. This innovative establishment combines the luxury and personal attention of a country club with the amenities, training opportunities, and retail options of a more traditional gun range. The Frisco Gun Club is a pioneer in the club setting, taking the famous club environment beyond golf and yachts.


1. New Look for a New Generation

Just as clubs are looking to provide more modern amenities for a new generation of business professionals, they are also seeking to improve the club experience for a younger generation of members and their families. One of ClubCorp's planned renovations involves providing new lounge and media rooms for families to gather, watch the big game (or, play the big game!), relax and enjoy great food and great accommodations.






Photo Credit: VIP Lounge courtesy Frisco Gun Club

Topics: 2014, country club, innovation, nextgen, club, Process, Advice

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