The Texas Craft Brewers Guild Education & Safety Summit 2016 on the campus of Texas A&M University on July 23, 2016 had one good presentation after another.
by Dr Will @ Iconic
Our friends over at Microbrewr wrote a fascinating blog recently where craft breweries responded to the question: What do you wish you had known before starting your brewery?
Many small-/mid-sized retailers not only re-sell products, but also manufacture products for sale. In many cases, these products are custom made - or customized - for the customer. These are short production runs in manufacturing where "short" often means "1 unit".
Think wedding cakes.
These retailers often may have both "make for stock" and "make for order" operations. A potter, for example, may make pots for stock, a custom ceramic vase for a long-standing customer, as well as pots for distribution to various lawn-and-garden stores possibly for sale on consignment.
Your humble narrator ... well ... your narrator recently attended a S.C.O.R.E. (Service Corps of Retired Executives) conference on marketing. On the top of the agenda - permeating the agenda - was social media.