by Dr Will @ Iconic

Happy International Beer Day!

Posted by Will Bralick on Aug 4, 2017 2:18:09 PM

Well, here it is again.  The first Friday in August.  Time for International Beer Day!

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Topics: craft beer

What Does it Take to Make the Pie Bigger?

Posted by Will Bralick on Mar 29, 2017 10:03:42 AM


I had a fascinating conversation with Dennis Wehrmann of Franconia Brewinga few days ago.  As part of a wide ranging discussion he touched on a key issue that affects all craft brewers: the growth of the market and the growth of the craft beer segment within that market.

The key question seems to be: how do we grow the group of customers on the other side of the tap - the beer consumer.  A follow-on consideration is how to do so not at the expense of behemoth beer - which is just changing how the pie is divided - but rather how to do so by increasing the number of beer consumers - making the pie bigger.

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Topics: craft breweries, craft beer

Iconic BMS is dedicated to helping you make your brewery Iconic ... by providing the techniques and technology to improve your operational excellence.

Your brewery is focused, as it should be, on your beer and your customers.  The "business of the brewery" is that set of activities common to all businesses that make your organization effective and efficient.  Improvements in the "business of the brewery" help you improve by freeing resources to focus on what is most important - the Customer ... and the beer!

This blog will cover more than just techniques and technology, though.  Included will be all manner of information that takes a brewery from fantastic to Iconic.

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