Well, here it is again. The first Friday in August. Time for International Beer Day!
by Dr Will @ Iconic
Topics: craft beer
I had a fascinating conversation with Dennis Wehrmann of Franconia Brewinga few days ago. As part of a wide ranging discussion he touched on a key issue that affects all craft brewers: the growth of the market and the growth of the craft beer segment within that market.
The key question seems to be: how do we grow the group of customers on the other side of the tap - the beer consumer. A follow-on consideration is how to do so not at the expense of behemoth beer - which is just changing how the pie is divided - but rather how to do so by increasing the number of beer consumers - making the pie bigger.