If your business's processes cover everything from maintaining data consistency to creating and keeping sales reports, you know how challenging data management can be. An integrated business solution can streamline operations across departments, but this kind of system may sound too complicated to deal with on a daily basis, especially in a fast-paced retail environment. New data integration technology can manage some processes automatically, making these systems simpler and more user-friendly -- not to mention profitable in the long run.
by Dr Will @ Iconic
In our previous Big Data post, we explained why Big Data is good for your club. Knowing your members is the difference between providing “what’s good enough” and giving the best service possible. Today, we’ll talk about exactly how you can gather big data with customer relationship management (CRM) tools and put that information to use through customer service skills.
High-touch and high-tech. Customers are coming to expect these two service qualities more and more in their consumer experiences, and that trend is not going to go away. On the contrary, retailers and service providers who excel in providing both highly-personalized and high-tech experiences to their customers will stand out, winning customer loyalty and getting an edge on their competition.