by Dr Will @ Iconic

Craft Brewery Inbound - Best Brewery Blogs

Posted by Will Bralick on May 26, 2017 2:13:26 PM

It has been our observation that many craft breweries are pretty savvy about using social media to market their breweries.  Perhaps that is a self-selecting collection.  Those who are good at it survive; those who aren't, well, don't.

Inbound marketing is more than just social media.  Modern marketing is all about education and there is a limit to the amount of education available in 140 characters.  Let's call it a bandwidth problem.  

The main driver of an inbound strategy will be your blog.  You may be considering writing a blog (or having one written for you) ... or you may have tried to launch one and gotten bogged down.  In any case, you will be interested in this.

We are looking for the best blogs written by craft brewers (let's use the usual definition ... the one that excludes AB InBev, et al).  They should be written by the craft brewery staff, but that can sometimes be difficult to ascertain.

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Topics: inbound marketing, marketing

The Inbound Journey: Thought Leadership - Motivation and Transparency

Posted by Will Bralick on Aug 5, 2015 12:06:19 AM

Why do people want to be "thought leaders" ... and what the heck is a thought leader anyway?

David Brooks of the New York Times wrote a withering description of the life cycle of a "thought leader" here.  I hope that we can all agree that nobody wants to be that "thought leader!"

The prize in every marketers' eyes is recognition as a "thought leader." 

Why? 

Because that means that you have arrived.  You've made it.  You have followers - an audience.  And if you have played your cards right ... you are now in a position to monetize them.

Shudder.  It is the monetization of people that is creepifying.

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Topics: inbound marketing, thought leadership

Iconic BMS is dedicated to helping you make your brewery Iconic ... by providing the techniques and technology to improve your operational excellence.

Your brewery is focused, as it should be, on your beer and your customers.  The "business of the brewery" is that set of activities common to all businesses that make your organization effective and efficient.  Improvements in the "business of the brewery" help you improve by freeing resources to focus on what is most important - the Customer ... and the beer!

This blog will cover more than just techniques and technology, though.  Included will be all manner of information that takes a brewery from fantastic to Iconic.

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