It has been our observation that many craft breweries are pretty savvy about using social media to market their breweries. Perhaps that is a self-selecting collection. Those who are good at it survive; those who aren't, well, don't.
Inbound marketing is more than just social media. Modern marketing is all about education and there is a limit to the amount of education available in 140 characters. Let's call it a bandwidth problem.
The main driver of an inbound strategy will be your blog. You may be considering writing a blog (or having one written for you) ... or you may have tried to launch one and gotten bogged down. In any case, you will be interested in this.
We are looking for the best blogs written by craft brewers (let's use the usual definition ... the one that excludes AB InBev, et al). They should be written by the craft brewery staff, but that can sometimes be difficult to ascertain.