by Dr Will @ Iconic

Advanced CRM: Tracking Customer Preferences

Posted by Brock Broussard on Mar 25, 2014 8:00:50 AM

In our previous Big Data post, we explained why Big Data is good for your club. Knowing your members is the difference between providing “what’s good enough” and giving the best service possible. Today, we’ll talk about exactly how you can gather big data with customer relationship management (CRM) tools and put that information to use through customer service skills.

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Topics: CRM, Service, big data, High Technology, customer service, data collection, country club management

Big Data and the Club Industry

Posted by Brock Broussard on Mar 17, 2014 4:42:11 AM

If you navigate cyberspace on a daily basis, you will have likely come across a web site that claims to use "Big Data" on a daily basis. You were probably left wondering what the big deal with "Big Data" is, too; after all, only the big dogs have the resources to hog all the data they could desire. It's possible that you didn't even know what "Big Data" is in the first place.

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Topics: relationships, customers, country club, Service, data storage, big data, High Technology, Advice, databases

Identifying Your Business's Pinch Points

Posted by Brock Broussard on Mar 10, 2014 3:18:14 AM

Today, we’ll lay down the groundwork for a new blog series that will pinpoint various areas of your country club operation to streamline with technology. Instead of giving pure advice, however, we’ll begin with a few questions to help you discover any weak spots (or “pinch points” as we’d like to call them) in your assessment, and guide your search for the answer after each question.

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Topics: country club, Service, Process, technology, Advice, technology upgrade

5 Ways to Delight Your Customers

Posted by Brock Broussard on Jan 30, 2014 6:00:55 AM

We live in the era of fast and furious transactions, where hype is king and customer service is often lacking. The average retail customer faces frustrations at every turn — no enticing discounts to be had, service coming at a crawling pace (if at all), missing items that were promised to be held in layaway... The list goes on.

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Topics: relationships, customers, country club, Retail, Service, sales, Advice

3 Ways to Stay Current without Getting Pulled Under

Posted by Brock Broussard on Jan 22, 2014 7:00:33 PM

Are you enjoying some success attracting customers to your establishment? Good. You’ll need these cost-effective tips to succeed even more in a world of fast-evolving technology.

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Topics: bottleneck, Retail, POS, Service, waste, customer, technology, High Technology, Advice, point of sale

Harmonizing Technology and Personal Service

Posted by J. Leigh Bralick on Jan 16, 2014 5:21:00 AM

High-touch and high-tech. Customers are coming to expect these two service qualities more and more in their consumer experiences, and that trend is not going to go away. On the contrary, retailers and service providers who excel in providing both highly-personalized and high-tech experiences to their customers will stand out, winning customer loyalty and getting an edge on their competition.

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Topics: business technology, CRM, Retail, high-tech, POS, Service, Process, High Technology, Advice, business software, customer service, High-touch

Iconic BMS is dedicated to helping you make your brewery Iconic ... by providing the techniques and technology to improve your operational excellence.

Your brewery is focused, as it should be, on your beer and your customers.  The "business of the brewery" is that set of activities common to all businesses that make your organization effective and efficient.  Improvements in the "business of the brewery" help you improve by freeing resources to focus on what is most important - the Customer ... and the beer!

This blog will cover more than just techniques and technology, though.  Included will be all manner of information that takes a brewery from fantastic to Iconic.

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