In our previous Big Data post, we explained why Big Data is good for your club. Knowing your members is the difference between providing “what’s good enough” and giving the best service possible. Today, we’ll talk about exactly how you can gather big data with customer relationship management (CRM) tools and put that information to use through customer service skills.
by Dr Will @ Iconic
If you navigate cyberspace on a daily basis, you will have likely come across a web site that claims to use "Big Data" on a daily basis. You were probably left wondering what the big deal with "Big Data" is, too; after all, only the big dogs have the resources to hog all the data they could desire. It's possible that you didn't even know what "Big Data" is in the first place.
Today, we’ll lay down the groundwork for a new blog series that will pinpoint various areas of your country club operation to streamline with technology. Instead of giving pure advice, however, we’ll begin with a few questions to help you discover any weak spots (or “pinch points” as we’d like to call them) in your assessment, and guide your search for the answer after each question.
We live in the era of fast and furious transactions, where hype is king and customer service is often lacking. The average retail customer faces frustrations at every turn — no enticing discounts to be had, service coming at a crawling pace (if at all), missing items that were promised to be held in layaway... The list goes on.
Are you enjoying some success attracting customers to your establishment? Good. You’ll need these cost-effective tips to succeed even more in a world of fast-evolving technology.
High-touch and high-tech. Customers are coming to expect these two service qualities more and more in their consumer experiences, and that trend is not going to go away. On the contrary, retailers and service providers who excel in providing both highly-personalized and high-tech experiences to their customers will stand out, winning customer loyalty and getting an edge on their competition.