by Dr Will @ Iconic

The Inbound Journey: Thought Leadership - Motivation and Transparency

Posted by Will Bralick on Aug 5, 2015 12:06:19 AM

Why do people want to be "thought leaders" ... and what the heck is a thought leader anyway?

David Brooks of the New York Times wrote a withering description of the life cycle of a "thought leader" here.  I hope that we can all agree that nobody wants to be that "thought leader!"

The prize in every marketers' eyes is recognition as a "thought leader." 

Why? 

Because that means that you have arrived.  You've made it.  You have followers - an audience.  And if you have played your cards right ... you are now in a position to monetize them.

Shudder.  It is the monetization of people that is creepifying.

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Topics: inbound marketing, thought leadership

Iconic BMS is dedicated to helping you make your brewery Iconic ... by providing the techniques and technology to improve your operational excellence.

Your brewery is focused, as it should be, on your beer and your customers.  The "business of the brewery" is that set of activities common to all businesses that make your organization effective and efficient.  Improvements in the "business of the brewery" help you improve by freeing resources to focus on what is most important - the Customer ... and the beer!

This blog will cover more than just techniques and technology, though.  Included will be all manner of information that takes a brewery from fantastic to Iconic.

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