Why do people want to be "thought leaders" ... and what the heck is a thought leader anyway?
David Brooks of the New York Times wrote a withering description of the life cycle of a "thought leader" here. I hope that we can all agree that nobody wants to be that "thought leader!"
The prize in every marketers' eyes is recognition as a "thought leader."
Because that means that you have arrived. You've made it. You have followers - an audience. And if you have played your cards right ... you are now in a position to monetize them.
Shudder. It is the monetization of people that is creepifying.