by Dr Will @ Iconic

Water, Water Everywhere ...

Posted by Will Bralick on Sep 5, 2017 12:00:00 PM

The devastation left behind by Hurricane Harvey in Texas and Louisiana simply boggle the mind. To understand the scope of devastation in Texas:

Harvey FloodingShown superimposed on a map of Colorado:

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From firsthand reports the waters in and around Houston are completely polluted.  Potable water is scarce (if available at all).   The response?  Brewers across the nation are stepping up and switching production of their canning lines to can water for the relief of the victims of Harvey.

Although ABInBev and MillerCoors often gets harsh treatment on this and other craft beer blogs, they have switched canning lines to produce canned water.  Craft brewers have as well with Oskar Blues brewery through its CAN’d Aid Foundation and the (now) Miller-Coors-owner Texas-based Revolver brewery.  Braxton Brewing Company of Kentucky is filling 1,000 cases of 12 oz cans with drinking water ... the list goes on.

According to the Denver Post:  

"Oskar Blues Brewery shut down beer production in Longmont Tuesday afternoon, filling 88,800 cans with safe water. Trucks are estimated to arrive in Texas later in the week. Denver-based MillerCoors switched its Revolver brewing lines in Texas to can water. And Anheuser-Busch said it would stop canning beer in Georgia for a week to produce emergency drinking water."

Setting up canning line for waterMany breweries have become donation centers for relief aid.  It is awe-inspiring to witness the outpouring of support in time, effort and money from all regions of the country - from the canned water coming from breweries to the actions of the Texas State Guard, National Guard units from across the country, and, yes, the Cajun Navy putting themselves in harm's way to rescue and evacuate the victims of this storm of Biblical proportions.

At time like these, we see that more unites us than divides us - much to the chagrin of those who would profit from division.  

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Topics: craft breweries

Iconic BMS is dedicated to helping you make your brewery Iconic ... by providing the techniques and technology to improve your operational excellence.

Your brewery is focused, as it should be, on your beer and your customers.  The "business of the brewery" is that set of activities common to all businesses that make your organization effective and efficient.  Improvements in the "business of the brewery" help you improve by freeing resources to focus on what is most important - the Customer ... and the beer!

This blog will cover more than just techniques and technology, though.  Included will be all manner of information that takes a brewery from fantastic to Iconic.

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